(Q) Why do I need someone to represent me when I'm looking for home in Ladera Ranch?

A. You wouldn't go into a contested legal proceeding without an attorney, or worse, take the advice of the other person's attorney. Why then, would you buy a home, an adversarial process regardless of how friendly everyone involved in the transaction seems, without someone on YOUR side? As a buyer, you are not represented unless you've told the real estate agent who is showing you homes that you want that agent to represent you as your "buyer agent". If you haven't, "your agent" could be representing the seller.

(Q) What advantages do I have when I am represented by a "buyer's agent" in Ladera Ranch?

A. Any agent will arrange property showings, suggest sources of financing, provide accurate information, explain forms and agreements and monitor the entire process. A buyer's agent should perform services that many seller agents can't, such as showing reason not to buy a particular property; negotiating the best price and terms for you, including contingencies in the contract that protect you, and keeping information confidential that could potentially hurt your bargaining position.

(Q) How do I know if the asking price for a home in Ladera Ranch is accurate? How was it established?

A. Many listings agents establish an asking price based on the sellers need to obtain a certain amount. This is not the way to set a homes asking price! This incorrect pricing method is closely related to the PDA (Plucked from Air) technique. Sometimes it is too low! More frequently, the asking price is too high. Listing agents often accept overpriced listings and their hope is to get a price reduction from their sellers as the home lingers on the market. Another listing tactic is to intentionally under price a home, hoping to create a "buyer frenzy" of multiple bids for the underpriced home in order to drive the eventual sales price substantially above the initial asking price.

(Q) So what do I do?

A. Smart home buyers, before making a written purchase offer, should ask their "buyer's agent" to prepare a CMA (Comparative Market Analysis). This will include:

• Recent sales prices within the last 3 to 6 months for comparable homes within a close proximity.
• Asking prices of similar neighborhood homes now listed for sale.
• Asking prices of recently expired listings which didn't sell

Upon review of this information, feel secure in making an offer to purchase.

(Q) How does home buyer cash back work?

Average 92694 Rebate: $7,500+
Because clients come to us having already started their search on our site, our agents focus on service, not prospecting. That's why we can afford to offer fanatical service and still refund over hundreds of thousands in commissions, on average more than $7,500 per client.

Your Refund: Usually 1.5% of the Home Price

How does the commission rebate work?

When representing a home-buyer, 92694 earns a commission from the seller, usually worth 3% of the home price. We keep one half of the commission for our service, and refund the other half to you.